Sectors

Luxury

We work with Swiss and European luxury brands that want presence in China without giving away control of brand codes, pricing or the customer relationship.

China

Industry trends in China

These are common patterns across luxury in China. They are directional, not forecasts.

Heritage and authenticity still open doors

Chinese luxury buyers continue to reward clear craft, origin and brand history when the story is consistent across channels.

Controlled distribution protects brand codes

Who sells, at what price, and in which format shapes how the brand is perceived. Loose distribution can erode the codes that make the brand valuable.

Digital and physical journeys need one voice

Platform discovery, boutique visits and after-sales have to feel like the same brand. Fragmented partners make that hard to keep.

Grey channels pressure price and perception

Grey-market and parallel imports remain a real pressure in many luxury categories in China. They can undercut official pricing and confuse customers, so consistent pricing across regions and controlled distribution matter from day one.

Experience matters as much as the object

Younger luxury buyers often expect branded journeys, content and service, not only a product on a shelf.

Focus

Where we focus inside Luxury

Watches

Watch brands that need careful China presence: partners, retail and digital paths that protect heritage and pricing discipline.

Jewelry

Jewelry houses balancing craft storytelling with channel control and a customer relationship that stays with the brand.

Other luxury

Leather goods, fashion and fragrance brands that want China growth without diluting codes or surrendering distribution control.

How we work

How DRY helps

Enter, Grow and Own keep luxury brands in charge of presence, partners and equity as China becomes a larger part of the business. See also Services.

Enter

Assess the opportunity, partner options and the real cost of a controlled entry before you commit.

Grow

Govern partners, pricing and performance so growth does not quietly hand the brand to someone else.

Own

Strengthen brand recognition and customer relationships in China so equity compounds beyond any single distributor.

Proof

Selected luxury engagements from our case studies.

LuxuryEcommerce

Launching China e-commerce for a renowned Swiss luxury watchmaker

Client

Global luxury watch brand

Challenge

Move beyond physical retail and build a stronger digital presence.

What we did

Omnichannel research and digital opportunity definition
Assessment of IT and business infrastructure
Design of an online-to-offline customer journey
Phased ecommerce roadmap, stakeholder buy-in and rollout across 68 countries

Result

Within two years, the brand's ecommerce platform launched with a strong digital presence and sustainable revenue.

LuxuryConnected journey

Connected resort journey in China