Regulatory and registration
Our team and partner network help navigate category rules, dossiers and registration pathways so brands know what is possible before they commit.
About
A Swiss company with teams and partners in Lausanne, Shanghai and Beijing.
We advise and execute for Consumer Health and Luxury brands entering and growing in China.
Founder
Delphine Yan
Delphine Yan has helped European brands enter China since 2013. With over 13 years in strategy consulting and cross-border project management across consumer health and luxury, she has supported more than 50 brands between Europe and China. Her focus is helping European brands build trusted, sustainable businesses in China, through clear market entry strategy, strong local partnerships and a real understanding of Chinese consumers. She combines consulting rigour with hands-on execution on both sides.
How we deliver
Our team and partners
Work is delivered through our team and partner network, grouped by expertise rather than by named individuals.
Sales channels
Our team and partner network support sales channels across cross-border e-commerce and general trade: route-to-market choices, platform presence and distributor relationships.
Brand and digital
Our team and partner network work on positioning, storytelling and digital journeys so the brand stays clear and consistent in China.
Legal and IP
Our team and partner network support trademark and brand-protection work so names and rights stay with the brand.
Mission
We help Swiss and European brands enter China with clear strategic insight, trusted partnerships and a pace they control.
Entrepreneurship
We think like owners and stay practical: advice only matters when it turns into action, so we work on execution as much as strategy.
Trust
We build trust and work for shared success, with our clients and with the partners we bring to them in China.
Integrity
We communicate openly and honestly, keep you informed, and hold ourselves to professional standards at every step.
Presence
Offices
Three bases for European client work and China delivery. Registered seat in the Pully / Lausanne region, Switzerland.
01
Lausanne
Switzerland
European client relations and brand communication
Client counterpart in Europe, based in the Pully / Lausanne region (registered seat).
02
Shanghai
China
Execution and channels
On-the-ground work with partners, platforms and channel delivery.
03
Beijing
China
Regulatory affairs and government relations
Regulatory pathway support and coordination with relevant institutions.
Let's talk about your brand
Book a 30-minute conversation with Delphine Yan. We look at your brand and your China goals, and you leave with a clear first step.
Lausanne, Shanghai, Beijing. English, French, Chinese.