DRY Consulting

Proof

Case studies

Selected work across Consumer Health and Luxury.

Selected work

From insight to execution

Anonymous notes from engagements where DRY Consulting advised and executed. Consumer Health first, then Luxury.

Consumer HealthMarket activation

China market activation for a French sports nutrition brand

Client

Consumer health brand (dietary and sports nutrition) of a large, long-established French pharmaceutical group

Challenge

Enter China with the right distributor and a clear market activation path.

What we did

  • Market assessment and distributor selection
  • Facilitated signature of the distributor service contract
  • Accompanied the shortlisted Chinese distributor to Europe for a factory visit and brand meeting

Result

Activation completed within 6 months; contract signed; brand entered China via cross-border e-commerce.

Consumer HealthNMPA regulatory study

A 360° NMPA regulatory study for a Swiss efficacy skincare brand

Client

Swiss functional / efficacy skincare brand with its own proprietary patented formula

Challenge

One ingredient is sensitive in China; the brand needed a clear compliance and regulatory pathway before entry.

What we did

  • Upfront market and competitor research
  • Paper check on ingredient compliance
  • Coordination with NMPA by phone, email and in-person consultations
  • 360° compliance and regulatory pathway reality check with recommendations

Result

Complete assessment report on the ingredient's status in China; key input for entry and growth decisions and for the brand dossier used with distributors, suppliers and resellers.

Consumer HealthChina trademark

Recovery of 12 Swiss nutrition trademarks

Client

Swiss nutrition and supplement brand

Challenge

A former Chinese distributor had registered 12 of the brand's trademarks in the name of its own Chinese company.

What we did

  • Managed negotiation and recovery after the partnership ended
  • Drove the full transfer process back to the Swiss brand owner
  • Secured official transfer certificates for each mark

Result

Within 3 months of signing, all 12 trademarks were transferred back to the Swiss brand owner.

China trademark registration

Consumer HealthChina trademark

Multi-track recovery for Swiss dermo-cosmetics

Client

Swiss dermo-cosmetic skincare brand

Challenge

A third party held the brand's name in a key class in China.

What we did

  • Secured new filings in the brand's own name
  • Opened direct dialogue with the current holder
  • Initiated formal legal action to reclaim the mark

Result

Multi-track recovery launched within 3 months; procedure under review by the China trademark office.

China trademark registration

LuxuryEcommerce

Launching China e-commerce for a renowned Swiss luxury watchmaker

Client

Global luxury watch brand

Challenge

Move beyond physical retail and build a stronger digital presence.

What we did

  • Omnichannel research and digital opportunity definition
  • Assessment of IT and business infrastructure
  • Design of an online-to-offline customer journey
  • Phased ecommerce roadmap, stakeholder buy-in and rollout across 68 countries

Result

Within two years, the brand's ecommerce platform launched with a strong digital presence and sustainable revenue.

LuxuryConnected journey

Connected resort journey in China

Client

Global luxury travel and tourism operator

Challenge

Launch a new holiday concept in China with one connected customer journey.

What we did

  • Defined objectives and assessed business infrastructure
  • Designed a connected journey across web, mobile, NFC and wearables
  • Phased integration of hardware, software and business flows
  • Led design and IT teams; sourced local providers to global standards

Result

The resort launched successfully, with plans for expansion.

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